Questionnaire

Please can you fill in our questionnaire on Schizophrenia which is our theme for our teaser trailer.

http://www.surveymonkey.com/s/QTHTSYQ 

Thanks :)

What Makes An Effective Teaser Trailer? - Symbolism

Exactly, what DOES make an effective teaser? A good trailer - regardless of genre or media type has to be remembered. Teasers do exactly what they say, the tease the audience in an attempt to get them to find out more, and to get them to watch the film. Unlike a theatrical trailer, teaser trailers do not give much away about the film in an obvious way, you have to really dig deep to find meanings. Looking at the video game trailer of 'Hitman Absolution' we see symbolism used greatly, as this 5th feature in the series, fans (the people likely to see the trailer) will be able to distinguish the meanings.  Firstly, we see a shadowed man , putting a silencer on his gun. In the next scene we see a handgun, know by fans to be 'ballers' with the agency logo displayed. The gun is surrounded by a snake, which represents danger, but also stealth and silence, the qualities of an assassin. Finally we are shown the most effective symbol, and also the most recognisable, the trademark barcode, ending in 47 (shown red), this instantly tells the audience that the trailer is about Agent 47. Although only three clips have been shown, the audience is engaged, and left wanting more. The audience will then go to the web address displayed.

The Dark Knight Rises teaser trailer is also a good example of symbolism in teasers. After the idents are show, we hear and see memorable extracts from the first film, along with 'Every journey has a beginning', shortly followed by 'Every journey has an end'. This immediately has the audience engaged, and they then hit us with 'From director Chistopher Nolan', which tells the audience that this film will be just as spectacular as the last two. The loud motorbike is then contrasted with new footage of commisioner Gordon, in hospital murmuring. You then see the camera ascend, followed with Gordon mutter the word 'rises' and a man climbing out of a hole. this is a symbol of what is to come in the film; batman rising over evil to inevitably defeat it. Images are then flashed periodically of Bane, the villain of the film, followed by the camera rising upwards toward the Batman logo, which could be perceived as Bane rising to face batman, as a clip of a large shadowed figure (Bane) facing batman is shown, which ends the trailer with the title 'The Dark Knight Rises'.

Photography

We also researched into another form art, photography. We found the documentary photographer Kris Allan who spent several years shadowing musician, actor and charity founder Devon, who has Schizophrenia.


Devon preparing for and receiving his all important his fortnightly injection of Depixol from his community psychiatric nurse, at home.

                    Devon walks the corridors of Springfield hospital.

The local chiropodist treats Devon's feet.

Devon prepares to have his injured arm examined at the hospital.

The Strange Case of Dr Jekyll and Mr Hyde

We thought that it was important to research into literature that would be relevant to Schizophrenia and 'The Strange Case of Dr Jekyll and Mr Hyde is the novel that we felt linked very well to our story line. This novel was first published in 1886 and Dr. Jekyll believes good and evil exist in everyone and experiments reveal his evil side, named Mr Hyde. This novel is great inspiration for our film trailer, because it clearly represents the inner conflicts of humanities sense of good and evil and the duality of human life. It also links the psychologist, Freud and the Freudian theory that the thoughts and desires banished to the unconscious mind motivates the behaviour of the conscious mind. A bible quote that was linked to this novel is, “Now if I do what I do not want to do it is no longer I who do it, but the sin living in me that does.” This quote really inspired us for our trailer, because we thought that it could really represent the idea Schizophrenia, and that the actions that the character makes aren’t of her own choice. This quote will be shown in the trailer to demonstrate this to the audience. There have also been many film adaptations of this novel, 1931 directed by Rouben Mamoulian, 1941 by Victor Fleming and lastly, the 2008 version by Paolo Barzman.

'A Beautiful Mind ' Website Deconstruction

A Beautiful Mind  is interactive as you are going through links which is entertaining for the audience.  You are able to play games which test your mind - links in with theme of the film.   Even though the film is not horror related we like the features created on the page.  This gives us a clear indication of what tabs to put on our own webpage. 

Website Deconstruction

We've done deconstructions of High Tension and A Beautiful Mind - the websites.  We thought High Tension isn't as interactive as we would have liked because the image is very striking and effective however the features aren't great. 

Draft Storyboard