Question 3: What have you learned through Audience Feedback

 Before the filming and editing of out trailer, we had to conduct research from within our target audience. There were many ways we conducted research, mainly through SurveyMonkey, a questionnaire website which enabled us to ask direct questions about specific things. We also used social networking sites such as Facebook and Twitter which are more popular among our target audience. Finally we used YouTube once a piece of music, a clip or the whole trailer was uploaded.

 We imagined our target audience  as a Female who was between the ages of 15-30. They would have an interest in films and brief knowledge on some mental disorders, particulary schizophrenia. They would have an income and be able to afford to go to the cinema or buy/rent DVD's from shops.

Initial Audience feedback on our idea:

- When showing Schizophrenia it had to be clear

- Majority of audience weren't aware of the details of Schizophrenia but from recent feedback we learnt that people did think the white dress did have links to a hospital gown or a mental asylum. 

- Many knew it was similar to Multiple Personality Disorder

- Drawing would be as effective as writing on the wall

- The audience would have wanted to be educated about the effects of Schizophrenia

 In our audience questionnaire, a resounding 81% of the responses suggested that the genre we should use is a Psychological Thriller.

Our audience responce suggested we used the following style in our trailer:

- Fractions of fast paced editing

- Dramatic music aimed to build on the atmosphere

- A disorientating element from the editing to make the audience uneasy

- A voice over or sound effects such as breathing

One part of the trailer we wanted to perfect was the Time Lapse. We had practised using the time lapse in our initial attempt, setting up the wall and the actual attempt. Feedback on the use of a time lapse was positive, although the mise en scene had to be right in order for it to be effective.

Feedback on the trailer:

- Genre was clear to see

- Audience wanted to watch the film to see more of the girl's problem

- Music is effective at the beginning

- Some shots in between the time lapse could be moved around to make the trailer more dramatic

- Young girl is mysterious

- Good use of costume, audience thought outfit represented a hospital / mental patient

- Wider variety of shots more effective

On the Social Networking site Facebook and the video uploading site YouTube there is a "like" system that is usually more popular then a comment. We received additional feedback through the use of the "like".

Without audience feedback making the right decisions for the trailer would have been hard as our judgement may have hindered the overall effect of the trailer. By having audience feedback that judgement is reduced as we listen to what our target audience suggest and make it more appealing for them.

If we had to start the project again I would make sure to include a more detailed audience feedback, this way, we would have a more pinpointed image of our finished product. We would also have more knowledge on our audience and what they would prefer.